App Store and Google Play fee calculator
Apple keeps 30% of each sale, or 15% in its Small Business Program and on subscriptions after a subscriber's first year. Google Play keeps 15% on subscriptions and on an enrolled developer's first $1M a year in India, the UAE and most markets; in the US, UK, EEA, Australia and Japan a new schedule splits that into a lower service fee plus a 5% billing fee. Enter a price, volume and store to see the commission and what you keep.
Commission a month: Apple / Google Play
$1,498.50 / $1,498.50
Apple 15%, Google Play 15% of $9,990.00 in monthly sales
- Difference a month
- $0.00the same on both stores
| Apple App Store | Google Play | |
|---|---|---|
| Rate | 15% | 15% |
| Commission per sale | $1.50 | $1.50 |
| You keep per sale | $8.49 | $8.49 |
| Commission a month | $1,498.50 | $1,498.50 |
| You keep a month | $8,491.50 | $8,491.50 |
| Effective rate | 15% | 15% |
| Commission over 12 months | $17,982.00 | $17,982.00 |
- Google gives 15% on the first $1M to developers enrolled in its 15% service fee tier and 30% above $1M. Its page doesn't state a rate for developers who haven't enrolled.
- The $1M limits count all your sales that year, not just this product, and the 12-month figure assumes sales start on 1 January at this volume.
- Apple calculates its commission on the price net of the taxes it collects (license agreement, Schedule 2 section 3.4(a)), so enter your price before VAT, GST or sales tax.
- For Google Play, this calculator applies the rate to the price you enter; check how taxes are handled in your Play Console.
- Not modelled: Apple's separate rates for EU, Japan, Brazil and China mainland storefronts, Google's alternative billing in India and South Korea (its fee reduced by 4%), and Google's other programs such as Play Media Experience.
- Rates checked 20 Oct 2026 from Apple's and Google's developer pages; check the pages before you rely on them.
How are App Store and Google Play fees calculated?
Apple's commission is a share of the price: 30% by default, 15% for members of the App Store Small Business Program, and 15% on auto-renewing subscription renewals once a subscriber has more than a year of paid service in the subscription group. Apple's license agreement says the commission is worked out on prices net of the taxes Apple collects.
In India, the UAE and Google's other remaining markets, Google Play takes 15% on auto-renewing subscriptions. On other sales, developers enrolled in the 15% service fee tier pay 15% on the first $1M (USD) they earn each year and 30% above it.
Google Play's new schedule took effect on 30 June 2026 for buyers in the EEA, UK and US, and on 30 September 2026 for buyers in Australia and Japan. The service fee is 10% on the first $1M of annual earnings. Above that it is 10% on subscriptions, 20% on other sales to new installs and 25% to existing installs. A 5% billing fee is added when the purchase uses Google Play Billing or is the first purchase of a paid app, so the first $1M still costs 15% in total.
Both stores' $1M limits count all your sales in a year. Apple's Small Business Program counts proceeds, which are sales net of Apple's commission and certain taxes, in the previous and the current calendar year; once you pass $1M, the standard rate applies to later sales. The 12-month figure assumes sales start on 1 January at the volume you enter.
commission per sale = price × rate you keep = price − commission Google, new schedule: rate = service fee + billing fee (Google Play Billing) 12 months with a $1M limit = monthly sales × (reduced rate × months to $1M + full rate × months left) RevenueCat = 1% × all tracked revenue, in a month with $2,500 or more
How much do Apple and Google take from each sale?
| Store and case | Paid app or in-app purchase | Subscription, first year | Subscription after a year |
|---|---|---|---|
| Apple, standard | 30% | 30% | 15% |
| Apple, Small Business Program | 15% | 15% | 15% |
| Google Play, India, UAE and other remaining markets: first $1M a year (15% tier) | 15% | 15% | 15% |
| Google Play, remaining markets: above $1M a year | 30% | 15% | 15% |
| Google Play, US, UK, EEA, Australia, Japan: first $1M a year | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) |
| Google Play, new schedule above $1M: new installs | 25% (20% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) |
| Google Play, new schedule above $1M: existing installs | 30% (25% service fee + 5% billing fee), or 20% by external web link | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) |
| Google Play, Level Up or Apps Experience above $1M: new installs | 20% (15% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) |
| Google Play, Level Up or Apps Experience above $1M: existing installs | 25% (20% service fee + 5% billing fee), or 15% by external web link | 15% (10% service fee + 5% billing fee) | 15% (10% service fee + 5% billing fee) |
How to work out App Store and Google Play fees
- 1Pick the store and what you sellChoose Apple, Google Play or both side by side, and whether you sell a paid app or one-time in-app purchase, or an auto-renewing subscription.
- 2Enter the price and monthly salesType the price before VAT, GST or sales tax, in dollars or rupees, and how many sales or subscription payments you expect in a month.
- 3Set your program and marketTick Apple's Small Business Program if you are a member. For Google, choose where your buyers are and whether you are still within your first $1M this year; in the US, UK, EEA, Australia and Japan, say whether the buyer is a new or existing install.
- 4Read what each store keepsThe result shows the commission and what you keep per sale and per month, the effective rate, a 12-month total that allows for the $1M limits, and the RevenueCat fee if you use it.
Frequently asked questions
Does Apple take 30% or 15% of app sales?
What is Google Play's commission in India?
What is Google Play's 5% billing fee?
Is Apple's commission calculated on the price including VAT?
How much does RevenueCat charge?
Sources
- App Store Small Business Program (checked 20 Oct 2026)
- Auto-renewable subscriptions (70% / 85% net revenue) (checked 20 Oct 2026)
- Apple Developer Program License Agreement, Schedule 2 s.3.4 (updated 2026-10-13) (checked 20 Oct 2026)
- Google Play Console Help: service fees (checked 20 Oct 2026)
- RevenueCat pricing (checked 20 Oct 2026)
- FBIL reference rate, as shown on the RBI website (USD to INR, 19 Oct 2026) (checked 20 Oct 2026)
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