App Store and Google Play character limits
Both stores cap the length of every listing field, from the app name to the full description, and Apple adds a separate keyword field. Paste your listing text to count each field against the current limits, with the source for each limit.
Character limits
All within the limits
9 fields checked (6 App Store, 3 Google Play)
- Pass · App Store app name: up to 30 characters21 of 30, 9 left
- Pass · App Store subtitle: up to 30 characters28 of 30, 2 left
- Pass · App Store promotional text: up to 170 characters74 of 170, 96 left
- Pass · App Store description: up to 4,000 characters246 of 4,000, 3,754 left
- Pass · App Store keywords: up to 100 bytes80 of 100, 20 left
- Pass · App Store What's New: up to 4,000 characters66 of 4,000, 3,934 left
- Pass · Google Play app name (title): up to 30 characters21 of 30, 9 left
- Pass · Google Play short description: up to 80 characters58 of 80, 22 left
- Pass · Google Play full description: up to 4,000 characters246 of 4,000, 3,754 left
- Pass · App Store keywords: no spaces after commasterms separated by commas only
- Pass · App Store keywords: each longer than two characters9 keywords
- Pass · App Store keywords: no words from the app name or subtitlenone repeated
- Pass · App Store keywords: no word repeated (plurals count)none repeated
- Pass · Google Play title: no emojinone found
- Pass · Google Play title: not in ALL CAPSmixed case
- Pass · Google Play title: no ranking or promotion claimsnone of Google's examples found
- App Store app name
- 21 / 30 characters9 left.
- App Store subtitle
- 28 / 30 characters2 left.
- App Store promotional text
- 74 / 170 characters96 left.
- App Store description
- 246 / 4,000 characters3,754 left.
- App Store keywords
- 80 / 100 bytes (80 characters)20 left.
- App Store What's New
- 66 / 4,000 characters3,934 left.
- Google Play app name (title)
- 21 / 30 characters9 left.
- Google Play short description
- 58 / 80 characters22 left.
- Google Play full description
- 246 / 4,000 characters3,754 left.
| Store | Field | Count | Limit | Result |
|---|---|---|---|---|
| App Store | app name | 21 | 30 characters | within, 9 left |
| App Store | subtitle | 28 | 30 characters | within, 2 left |
| App Store | promotional text | 74 | 170 characters | within, 96 left |
| App Store | description | 246 | 4,000 characters | within, 3,754 left |
| App Store | keywords | 80 bytes (80 characters) | 100 bytes | within, 20 left |
| App Store | What's New | 66 | 4,000 characters | within, 3,934 left |
| Google Play | app name (title) | 21 | 30 characters | within, 9 left |
| Google Play | short description | 58 | 80 characters | within, 22 left |
| Google Play | full description | 246 | 4,000 characters | within, 3,754 left |
- Apple says your app is already searchable by its name and company name, so those don't need to be in the keywords, and names of other apps or companies aren't allowed.
- Google's metadata policy also bans emoticons and repeated special characters in the title, and words such as "New" that suggest a Google Play program; this checker doesn't look for those.
- What's New isn't used for an app's first version; it is required for every version after that.
- Characters are counted as Unicode code points, including spaces and line breaks; neither store documents how it counts emoji or letters built from several code points. Google says its limits apply to full-width and half-width characters alike.
- Limits checked 20 Oct 2026; check the store's help page before you submit.
What are the App Store and Google Play character limits?
On the App Store, the app name and the subtitle under it take up to 30 characters each, and the name needs at least two. Promotional text, shown above the description, takes 170 characters and can be changed without a new submission; Apple says it doesn't affect search ranking. The description and What's New in This Version take up to 4,000 characters each.
Apple's keyword field takes up to 100 bytes. Apple asks for terms separated by commas with no spaces, such as Property,House,Real Estate, so a space after a comma spends a byte; spaces inside a phrase are fine. Each keyword must be longer than two characters, and Apple advises against repeating words already in the app name or subtitle, or plurals of words you already have, because they count as duplicates.
On Google Play, the app name takes up to 30 characters, the short description 80 and the full description 4,000. Google says the limits apply to full-width and half-width characters alike. Its metadata policy also bans emojis in the title, says to avoid ALL CAPS unless it is part of your brand, and bans text about store ranking, price or promotions, such as "#1" or "10% off".
The checker counts each field as Unicode code points, with spaces and line breaks included, because neither store documents how it counts emoji or letters made of several code points. Apple's keywords are counted in UTF-8 bytes, so an accented letter such as é uses two of the 100. Limits were read on the stores' help pages on 20 Oct 2026.
characters = Unicode code points in the field, spaces and line breaks included App Store keywords: UTF-8 bytes ≤ 100 left = limit − count; over by = count − limit
What is the character limit for each store listing field?
| Store | Field | Limit | Source |
|---|---|---|---|
| App Store | App name | 2 to 30 characters | App Store Connect Help: App information |
| App Store | Subtitle | 30 characters | App Store Connect Help: App information |
| App Store | Promotional text | 170 characters | App Store Connect Help: Platform version information |
| App Store | Description | 4,000 characters, plain text | App Store Connect Help: Platform version information |
| App Store | Keywords | 100 bytes; each keyword longer than two characters | App Store Connect Help: Platform version information |
| App Store | What's New in This Version | 4,000 characters (not for the first version) | App Store Connect Help: Platform version information |
| Google Play | App name | 30 characters | Play Console Help: Create and set up your app |
| Google Play | Short description | 80 characters | Play Console Help: Create and set up your app |
| Google Play | Full description | 4,000 characters | Play Console Help: Create and set up your app |
How to check your store listing's character counts
- 1Pick the storeChoose the App Store, Google Play or both, to show the fields for each.
- 2Paste each fieldPaste the app name, subtitle, keywords and descriptions exactly as you will submit them. Leave a field empty to skip it.
- 3Read the counts and checksEach field shows its count against the store's limit, with what is left or how far it is over, and the keyword and title checks show what Apple's and Google's guidance flag.
- 4Check the store's pageOpen the linked App Store Connect or Play Console help page before you submit, because the stores can change their limits.
Frequently asked questions
How long can an App Store app name be?
Do spaces count in the App Store keyword field?
Should my app name be repeated in the App Store keywords?
How long can a Google Play short description be?
Can a Google Play app title include emoji?
Sources
- App Store Connect Help: App information (checked 20 Oct 2026)
- App Store Connect Help: Platform version information (checked 20 Oct 2026)
- Apple Developer: App Store search (keywords) (checked 20 Oct 2026)
- Play Console Help: Create and set up your app (checked 20 Oct 2026)
- Play Console Help: Metadata policy (checked 20 Oct 2026)
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