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Petym — Pet-Care and Pet-Travel Reference Site for India

Petym is an SEO-led pet-care and pet-travel reference site for India. We built the public site — city guides, train and airline rules, care guides and browser-only health tools — as the first layer of a pet-stay host marketplace. It runs locally; it is not deployed yet and has no users.

For PetymOct 2026
  • Public website
  • Waitlist API
Petym home hero with the headline 'Pet stays across India, opening city by city', two call-to-action buttons and an illustrated drop-off-to-pick-up route.

Overview

Petym starts from a simple plan: pet owners in India who travel or move need someone to look after their pet overnight or for a few days, and before they book they need answers. Free, sourced reference pages bring the traffic; pet stays with checked hosts are the revenue, opened city by city only where real hosts exist.

We built the reference layer first. The public site covers pet travel by train, by air across five domestic airlines, abroad and by road; care guides such as vaccinations before boarding, ticks, monsoon care and heatstroke; a glossary; comparison pages; and four tools that run entirely in the browser. City hubs for eight cities give sourced quick answers on the local dog licence, 24-hour vets and the weather. Every content page carries a waitlist, backed by a small Express and MongoDB API.

The site is complete enough to browse end to end on a local server and passes its own SEO audit, but it is not deployed. There are no users, no hosts and no bookings yet; the host marketplace is planned, and the pages that describe it are recruitment and explanation, not a working booking flow.

The challenge

Pet travel and pet care in India are rule-heavy and badly documented. Railway and airline rules differ, municipal pet licences vary by city, and health advice online often conflicts. A marketplace for pet stays also has a cold-start problem: a booking page for a city with no hosts is an empty page, which helps no one and hurts search rankings.

The site therefore had to earn trust before it earned money. That meant facts with sources on every page, health advice that holds up, and a structure that can grow into many cities without ever publishing a thin or duplicate page.

The solution

We built Petym as a Next.js site that renders full content in the HTML, with an SEO engine underneath: a page registry, metadata length budgets, JSON-LD builders, a sitemap index, robots rules, llms.txt, per-page social cards and a self-testing audit that checks every page. Cities are gated. A city hub is built only when all five of its resources — pet licence, 24-hour vets, climate care, festival peaks and travel from the city — are researched and sourced; eight of fourteen launch cities passed, and the other six wait. A hub switches from guide mode to booking mode only once the city has at least ten verified hosts.

Health content got a stricter rule: every health fact on the public pages is checked against two further independent sources, recorded in a ledger with a verdict, and the page is corrected where the sources disagree. The tools — a puppy vaccination planner, a vaccine due-date checker, a medication sheet and a dog age calculator — compute everything in the browser and send nothing to a server.

The impact

What exists is a complete public site running locally: 74 pages passing the site's own SEO audit with no failures or warnings, eight city hubs with eight emergency-vet pages, the travel, care, glossary, compare and tool pages, the landing pages, and privacy and terms pages with a deletion channel for waitlist data. The health check produced 318 ledger rows across six research files, and every verdict was applied to the pages.

The site is not deployed, so there is no traffic, no waitlist sign-ups and no hosts to report. Host onboarding and bookings are the next phase and have not been started.

Features

What we built into Petym

Pet travel by train and air

A train guide with an Indian Railways rules-at-a-glance table, and a comparison of five domestic airlines on cabin and hold carriage, weight limits, fees and snub-nosed breed rules, each row linked to the source.

City hubs with sourced quick answers

Eight city hubs open with a dated, sourced answer on the local dog licence, 24-hour vets and the hottest, wettest and coolest months, plus an emergency-vets page per city.

Browser-only pet tools

A puppy vaccination planner, a vaccine due-date checker, a medication sheet and a dog age calculator, all computed in the browser with nothing sent to a server.

Health facts checked three ways

Each health claim is checked against two further independent sources and logged as agreeing, differing, contradicted or under-sourced before the page is signed off.

Care guides, glossary and comparisons

Care guides including vaccines before boarding, ticks, monsoon care and senior pets; a glossary of the terms owners meet in paperwork and vet visits; and comparison pages such as pet sitter versus boarding.

Gated city growth

A city page is published only when all five of its resources are sourced, and switches to bookings only once it has at least ten verified hosts, so the site never ships an empty city.

An SEO engine with its own audit

Page registry, metadata budgets, JSON-LD, sitemap index, robots, llms.txt and per-page social cards, with an audit script that runs over the production build and lists every failing page.

Host recruitment groundwork

How-it-works and become-a-host pages set out the stay model and what a host needs before listing: PAN, a video walk-through, society permission, pet first aid, a named 24-hour vet and a pet limit.

A waitlist on every content page

A small Express and MongoDB API takes waitlist sign-ups by city, with a privacy policy and a deletion channel built before launch.

By the numbers
74
Pages passing the site's own SEO audit (0 fails, 0 warnings)
318
Health-fact checks logged against two further sources
8
City hubs built (of 14 launch cities)
Screens

What Petym looks like

Navy section 'A day of a stay, once bookings open' with a six-part morning-to-night timeline, above a 'Where Petym is opening' grid of city chips marked 'guide live' or 'being checked'.
A day of a stay, from morning to night, built from the pet's own routine, followed by the 14 launch cities and which of them already have a live pet owner's guide.
Bengaluru pet owner's guide with a 'Quick answer' panel, five fact cards and a pet dog licence card.
A city hub page: a sourced quick answer on the local dog licence and 24-hour vets, key facts cards (licence, vets, hottest, wettest and coolest month) and the licence detail.
Pet travel by train page with a quick-answer panel and a table of Indian Railways pet rules with source links.
The train travel guide: a quick answer on where dogs and cats may travel on Indian Railways, and a rules-at-a-glance table that cites IRCTC and Indian Railways.
Comparison table of Indian domestic airlines with columns for pets in cabin, cabin limit and fee, pets in hold, snub-nosed breeds, how to book and source.
Flying with a pet: India's domestic airlines compared on cabin and hold carriage, weight limits and fees, snub-nosed breed rules and how to book, each row linked to the airline's policy.
Puppy vaccination planner with a date-of-birth field filled in and a table of vaccines, typical ages and the puppy's computed dates.
The puppy vaccination planner: enter a date of birth and each core vaccine's typical window is converted into calendar dates in the browser, with nothing sent to a server.
Glossary page with a quick-answer panel, a cloud of term chips and the first glossary entry with source links.
The pet travel and care glossary: 19 terms Indian pet owners meet in paperwork and vet visits, each explained in plain language with its official source.
Side-by-side comparison table of a pet sitter at home versus boarding, with a source column linking to the Merck Veterinary Manual.
A comparison page that sets a pet sitter at home against boarding row by row (surroundings, routine, other animals), citing veterinary sources.
How Petym works page with a five-step horizontal timeline and the start of a meet-and-greet section on a navy background.
How Petym works in five steps (find a host, meet and greet, book and pay, the stay, pick-up and review), followed by what to bring to the free meet-and-greet.
Become a Petym host page with a '14 launch cities' badge, intro text and a grid of six requirement cards.
Host recruitment: who Petym is looking for in its 14 launch cities, and what a host needs before listing (PAN, video walk-through, society permission, pet first-aid, a named 24-hour vet, a pet limit).
App screens

Inside the mobile app

Mobile Petym home page with the headline, intro paragraph and buttons.
The home page on a phone, with the launch-model headline and calls to action stacked for a narrow screen.
Mobile Bengaluru guide with breadcrumb, title and quick-answer panel.
The Bengaluru city hub on a phone, opening with the dated, sourced quick answer on the dog licence, 24-hour vets and weather.
Mobile view of the Indian Railways pet rules table with What, The rule and Source columns.
The train travel guide on a phone: the Indian Railways rules-at-a-glance table fits the screen width, with a source link on each row.
Project details
Tech stack
Next.js 16React 19MotionExpress 5MongoDB (Mongoose)JSON-LD
Timeline & team
Oct 2026
FAQ

Questions about this project

How does Petym check the health advice on its pet pages?

Every health fact is checked against two further independent sources and logged with a verdict: agree, numbers differ, contradicted, or too few sources. The first pass produced 318 ledger rows, and the pages were corrected before sign-off.

Why does Petym open pet stays one city at a time?

A booking page for a city with no hosts is an empty page. Petym's city hubs start in guide mode, published only when the city's five resources are sourced, and switch to bookings only once that city has at least ten verified hosts.

Do Petym's pet tools send my pet's details anywhere?

No. The puppy vaccination planner, vaccine due-date checker, medication sheet and dog age calculator compute everything in the browser, and each tool says on the page that nothing entered leaves it.

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